SMFM Brand Identity
2021 / BRAND
The project's objective was to create a comprehensive travel guide for the Santa Monica Farmer's Market. Established in 1981, the SMFM is widely recognized as one of the largest and most diverse certified farmers' markets in the country.
SMFM attracts not only local residents, but also visitors from out of town, celebrities, and renowned chefs and restaurants from Los Angeles. This travel guide introduces SMFA, enabling travelers to immerse themselves deeply in the vibrant city and experience the authentic local life.
